Cars and Croissants on The Row is run by 100|OCT (“Hundred Octane”), a Silicon Valley company founded by Benoît Boningue. Owners of exotic cars, modern and classic, park along the Row from 9 am to noon while visitors walk around for free. The 2026 season has four dates: June 28, August 9, October 18 and December 13.
Questions people ask
Does it cost anything to see Cars and Croissants?
No, it is free to attend; car owners pay to display a car.